Getting beyond the surface, to find the goodness.
Marketing consultant | Executive coaching
Getting beyond the surface, to find the goodness.
Marketing consultant | Executive coaching
how i might help you
Questions you might be grappling with .......
How can we accelerate key marketing projects?
How can we unlock the inner potential in our key people and leaders?
Why is this brand stuff such a mystery?
Where on earth do we start with a re-brand?
How do we figure out our brand strategy? Is it separate from our business strategy? And how are the two related?
How can we bring out the best in our people?
We really need to unlock our marketing communications delivery. But how?
How can we establish our unique point of difference, something that will give us competitive differentiation?
How can we develop a sales and marketing approach that is right for our organisation and the market we are trying to serve?
Welcome to Beyond The Peel
Getting beyond the surface to get to the core, to find the goodness.
“By some estimates, 60 percent of the errors made in business can be directly or indirectly attributed to poor listening.” [1]
And so getting to the heart of matters, be it for solving a business challenge or helping individuals perform at their best or move forward, starts with listening. That then leads to asking questions, in a form and fashion that delves deeply but maintains trust, helping people to think deeply for themselves, to help them to get to the right answers.
For that to work, there has to be partnership, true partnership. Maori, the native race of New Zealand, have a concept called ‘kotahitanga’. It has a few meanings, but it does mean creating oneness and partnership and using that to move things forward. I’m not of Maori ethnicity, but I love the notion of ‘kotahitanga’ and believe in it deeply.
[1] Bill Wheless, ‘Is anybody listening?’ Business & Economic Review, Jan-Mar 1998, Vol. 44 Issue 2, p9-12.
