About Beyond the Peel
Beyond The Peel is about helping organisations and individuals get to the core of marketing and personal challenges, to then move forward.
Hi, I’m Grant Jenkins, founder of Beyond The Peel.
I have 35+ years of business experience, stretching over multiple countries and numerous business situations. A native of New Zealand – and still very much a supporter and follower of the NZ ‘All Blacks’, I’ve used the combination of my British and New Zealand heritage and what I’ve learnt from each nation, to bring value to people and organisations. There is so much richness in the people around us and the cultures we live in and I’m lucky to be able to draw from all of this.
Someone far smarter than me promoted this thought: that people are naturally creative, resourceful, and whole [1]. Adding to this thought, I believe that fundamentally people are good and with the right support, they can create amazing results. Be it for themselves or the organisations they work for, or the projects they work on. The key is getting beyond the surface, getting to the core and unlocking the goodness.
It's taken me all of those 36 years, plenty of mistakes, a few successes and plenty of observation, to get to the point of having some idea – well on a few key topics, certainly not every topic. About how to get that goodness from the inside, to the outside.
I believe in honesty and integrity, calmness over hysteria and just like the All Blacks and their practice of cleaning up their own dressing rooms after a game[2], humility is highly prized in my book.
I’ve been lucky enough to have worked on and with a wide variety of B2C and B2B brands, across the private and public sectors. Through that I’ve also learnt from dozens of talented colleagues, through the work they have done, the ideas they’ve shared, and the passion they’ve shown. This has provided me with a richness of experience that I’m happy to share with all that I work with now.
[1] Andrew J. Wefald. ‘Coaching, Listening, and Leadership’, Journal of Leadership Studies 2022, Volume 15, Number 4, pp. 58–62.
[2] James Kerr. His reference to the All Black practice called ‘Sweep the sheds’.
Legacy. What the All Blacks can teach us about the business of life. Brown Book Group, 2015.